What’s driving UK players to download new mobile games this year?
United Kingdom: Last month, a survey of 1,200 UK gamers showed that 38 % had added at least one new app to their phones in the past three months. The biggest pull was the promise of micro‑transaction bundles that deliver a full season of content for under £3.00.
What Is Mobile Gaming?
United Kingdom: Mobile gaming means playing video games on a phone or tablet instead of a console or PC. The term covers everything from casual puzzle titles to full‑blown action games that use a device’s touchscreen, gyroscope, and camera.